With so many beautiful surface pattern designs out there, choosing the right one for your product can feel like a minefield. Whether you’re preparing for a seasonal launch or simply want to refresh your current collection, your pattern choices should do more than just look good - they should feel like you.

I've been deep-diving into digital fabric printing lately, and The Complete Guide to Designing and Printing Fabric by Laurie Wisbrun has been a goldmine of insight. From fabric types and treatments to the difference between pigment and dye printing, I’m sharing what stood out most for me as a surface pattern designer.

As a professional surface pattern designer, the tools I use are just as important as the creative ideas I bring to life. If you're asking 'Why use Adobe Suite for surface pattern design?' this blog will explain the benefits of surface pattern design created with professional software for buyers, manufacturers and product designers.

A designer who understands industry standards and technical requirements can save you time, money and frustration. Here's what to look for: